Drucker’s paradigm of change model

the importance of an organization is ‘change’. the transformational change is the mother of new business dimension, and also being ‘reborn’ to become ‘child’ of its own transformational change. change for success !

Drucker’s paradigm of change model

Management guru Peter Drucker has developed Paradigm of Change model. It has been used as a framework in organizations that want the best of design as such.

One of the main roles of design management is to identify opportunities for design in an organisation. Flaherty has identified three management approaches to the:

  • traditional,
  • transitional, and
  • transformational business dimension.
  • Design plays a role in 3 dimensions of every company:
    + by concentrating on organisational strengths in the traditional approach,
    + by satisfying unmet consumer needs in the transitional approach, or
    + by attracting new customers or successfully exploiting new product development ideas in the transformational business dimension.

Design plays a role in every dimension be that by concentrating on organisational strengths in the traditional approach, by satisfying unmet consumer needs in the transitional approach, or by attracting new customers or successfully exploiting new product development ideas…

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